S. 4555

[Congressional Bills 119th Congress]
[From the U.S. Government Publishing Office]
[S. 4555 Introduced in Senate (IS)]

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119th CONGRESS
2d Session
S. 4555

To prohibit covered digital advertising platforms from displaying 
targeted advertisements directed to a minor that promote sports 
gambling platforms.

_______________________________________________________________________

IN THE SENATE OF THE UNITED STATES

May 18, 2026

Mrs. Britt (for herself and Mr. Blumenthal) introduced the following 
bill; which was read twice and referred to the Committee on Commerce, 
Science, and Transportation

_______________________________________________________________________

A BILL

To prohibit covered digital advertising platforms from displaying 
targeted advertisements directed to a minor that promote sports 
gambling platforms.

Be it enacted by the Senate and House of Representatives of the 
United States of America in Congress assembled,

SECTION 1. SHORT TITLE.

This Act may be cited as the ``Gaming Advertisement to Minors 
Enforcement Act of 2026'' or the ``GAME Act of 2026''.

SEC. 2. PROHIBITING THE DISPLAY OF TARGETED ADVERTISEMENTS DIRECTED TO 
A MINOR THAT PROMOTE SPORTS GAMBLING PLATFORMS.

(a) In General.--Beginning on the date that is 1 year after the 
date of enactment of this Act, it shall be unlawful for any covered 
digital advertising platform to display a targeted advertisement 
directed to a minor that promotes a sports gambling platform.
(b) Enforcement.--
(1) Enforcement by the commission.--
(A) Unfair or deceptive acts or practices.--A 
violation of this section shall be treated as a 
violation of a rule defining an unfair or deceptive act 
or practice prescribed under section 18(a)(1)(B) of the 
Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)).
(B) Powers of the commission.--
(i) In general.--The Commission shall 
enforce this section in the same manner, by the 
same means, and with the same jurisdiction, 
powers, and duties as though all applicable 
terms and provisions of the Federal Trade 
Commission Act (15 U.S.C. 41 et seq.) were 
incorporated into and made a part of this 
section.
(ii) Privileges and immunities.--Any 
covered digital advertising platform who 
violates this section shall be subject to the 
penalties and entitled to the privileges and 
immunities provided in the Federal Trade 
Commission Act (15 U.S.C. 41 et seq.).
(iii) Authority preserved.--Nothing in this 
section shall be construed to limit the 
authority of the Commission under any other 
provision of law.
(iv) Rulemaking.--The Commission may 
promulgate in accordance with section 553 of 
title 5, United States Code, such rules as may 
be necessary to carry out this section.
(2) Criminal enforcement.--
(A) In general.--The Commission shall refer a 
covered digital advertising platform who is found to 
have been in violation of this section, or who settles 
an enforcement action pursuant to paragraph (1), in 3 
or more instances to the Attorney General for 
prosecution pursuant to subparagraph (B).
(B) Criminal penalty.--A covered digital 
advertising platform who is referred to the Attorney 
General under subparagraph (A) shall be fined not more 
than $100,000 for each targeted advertisement directed 
to a minor that promotes a sports gambling platform 
that is displayed by such platform for the instance 
subject to the referral and any subsequent instance.
(C) Instance.--For purposes of this paragraph, the 
term ``instance'' means an enforcement action pursuant 
to paragraph (1) for displaying 1 or more targeted 
advertisements directed to a minor that promote a 
sports gambling platform pursuant to paragraph (1).
(c) Definitions.--In this section:
(1) Commission.--The term ``Commission'' means the Federal 
Trade Commission.
(2) Connected device.--The term ``connected device'' means 
a device that is capable of connecting to the internet, 
directly or indirectly, or to another connected device.
(3) Covered digital advertising platform.--The term 
``covered digital advertising platform'' means a social media 
platform, public-facing website, online service, online 
application, or mobile application--
(A) that derives revenue from advertising;
(B) that--
(i) as its primary function provides a 
community forum for user-generated content, 
including messages, videos, and audio files 
among users where such content is primarily 
intended for viewing, resharing, or platform-
enabled distributed social endorsement or 
comment;
(ii) is a search engine; or
(iii) is a digital advertising platform 
that allows advertisers to purchase 
advertisement placements across websites, 
mobile applications, online applications, 
streaming services, and other digital media 
sources; and
(C) that has more than 100,000,000 unique monthly 
users or visitors.
(4) Geolocation information.--
(A) In general.--The term ``geolocation 
information'' means any data that reveals the precise 
location of a mobile device or individual, including--
(i) any Global Positioning System (GPS) 
coordinate;
(ii) fine location data;
(iii) cell tower information;
(iv) precise location information inferred 
from--
(I) a basic service set identifier 
(BSSID);
(II) a Wi-Fi service set identifier 
(SSID); or
(III) Bluetooth receiver 
information; or
(v) any unique persistent identifier 
combined with any data described in clauses (i) 
through (iv).
(B) Exclusions.--The term ``geolocation 
information'' shall not include--
(i) data that reveals only the coarse 
location of a mobile device or individual; or
(ii) data that--
(I) is used by a covered digital 
advertising platform solely for the 
purpose of generating such coarse 
location; and
(II) is deleted by such advertiser 
not later than 48 hours after such use.
(5) Minor.--The term ``minor'' means an individual who has 
not attained 18 years of age.
(6) Mobile application.--The term ``mobile application''--
(A) means a software program that runs on the 
operating system of--
(i) a cellular telephone;
(ii) a tablet computer; or
(iii) a similar portable computing device 
that transmits data over a wireless connection; 
and
(B) includes a service or application offered via a 
connected device.
(7) Online application.--The term ``online application''--
(A) means an internet-connected software program; 
and
(B) includes a service or application offered via a 
connected device.
(8) Personal information.--The term ``personal 
information'' means individually identifiable information about 
an individual collected online, including--
(A) a first and last name;
(B) a home or other physical address including 
street name and name of a city or town;
(C) an email address;
(D) a telephone number;
(E) a Social Security number;
(F) an age or age range;
(G) any other identifier that the Commission 
determines permits the physical or online contacting of 
an individual;
(H) a persistent identifier that can be used to 
recognize a minor over time and across different 
websites, online applications, or mobile applications, 
including a customer number held in a cookie, an 
Internet Protocol (IP) address, a processor or device 
serial number, or unique device identifier;
(I) a photograph, video, or audio file where such 
file contains a minor's image or voice;
(J) geolocation information;
(K) information generated from the measurement or 
technological processing of an individual's biological, 
physical, or physiological characteristics that is used 
to identify an individual, including--
(i) fingerprints;
(ii) voice prints;
(iii) iris or retina imagery scans;
(iv) facial templates;
(v) deoxyribonucleic acid (DNA) 
information; or
(vi) gait; or
(L) information linked or reasonably linkable to a 
minor or the parents of a minor (including any unique 
identifier) that a person collects online from the 
minor and combines with an identifier described in this 
subparagraph.
(9) Sports gambling platform.--The term ``sports gambling 
platform'' means any service that allows an individual to 
gamble on a sporting event, including a service marketed as 
allowing an individual to invest in prediction markets.
(10) Targeted advertisement directed to a minor that 
promotes a sports gambling platform.--
(A) In general.--The term ``targeted advertisement 
directed to a minor that promotes a sports gambling 
platform'' means an advertisement or any other effort 
to market a sports gambling platform that is directed 
to a minor or a connected device of a minor that an 
online advertising provider links or possesses the 
information to be able to link to a minor based on--
(i) the personal information of the minor;
(ii) the profiling of a minor or group of 
minors based on observed behaviors or based on 
predicted preferences or interest inferred from 
online activities; or
(iii) a unique identifier of the connected 
device.
(B) Exclusions.--The term ``targeted advertisement 
directed to a minor that promotes a sports gambling 
platform'' shall not include--
(i) an advertisement or other effort to 
market a product to an individual or the device 
of an individual in direct response to the 
individual's request for information or 
feedback;
(ii) an advertisement that is displayed 
based on the content of the website, online 
application, mobile application, or connected 
device in which the advertisement appears and 
does not vary based on personal information 
related to the viewer; or
(iii) the processing of personal 
information solely for measuring or reporting 
advertising or content performance, reach, or 
frequency, including independent measurement.
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